Lorraine Carter, Adv. Dip. Des. DIT, MMII, MIDI, MICAD, is founder and principal of Persona Branding and Design, a multi-disciplinary branding and design company leading their clients to become No. 1 in their target market. A winner of numerous awards over 20 plus years, she takes no-name companies and transforms them into highly recognised brand names amongst their primary audiences. She’s worked with brands from a multitude of sectors for both the national and international markets, many of which are household names.